Our Culture. Our Philosophy. Our Team.
WayFillian originated out of a passion for making a difference to brands, to people, to businesses. Yours, Ours. Together.
With roots in both traditional and digital marketing back to the early 90’s, we started as a pocket sized team of enthusiasts who had a vision to show their talent worldwide. Over the next two decades, we grew, led, and managed many of the top advertising and marketing agencies in the South Africa.
Taking this knowledge forward, WayFillian was born. A fresh, motivated agency, with an indomitable spirit to build strong connections, and lasting relationships, with its clients which re-invent the way in which an agency should engage, partner and deliver. Our team have accumulated expert level knowledge in many industries ranging from FMCG, Financial, Corporate, Technology, Automotive, Beauty, Fashion, Food and Beverage to name a few. We have helped brands launch, expand, and re-imagine themselves.
WayFillian’s purpose of Creativity Takes Courage are the words we live by, in everything we do. Every story we tell, every brand we build, every campaign we deliver and in every interaction we create, whether it’s with you, our client, or with each other.
We support an inclusive culture, entrepreneurial outlook and independent thinking. Being yourself at work is an integral part of who we are and what we stand for. It is removing barriers and encouraging authenticity and creativity in the workplace. As a team we love being a part of something bigger than ourselves.
To deliver excellence that influences, persuades and motivates change to its intended audience while positively impacting the value of a brand.
Our strongest belief is direct or online collaboration with our clients is essential to bringing unique engaging experiences to life with a vision of increasing brand equity.